With this function you can construct your weekly calendar of lessons, which is customized on the basis of the courses that you intend to follow.
Warning: the personal schedule does not replace the presentation of the study plan! It's an informal tool that can help you better manage the organization of class attendance before the study plan presentation.
After the study plan presentation we recommend you to use the Lecture timetable service in your Online Services.
To create your customized schedule follow these instructions:
- Click on the "Enable" link to proceed. You will be asked your surname and first name in order to determine your alphabetic grouping.
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To add or remove courses from your personal schedule, use the small icons which are found next to the courses:
 addition of the course removal of the course selection of the section of the Laboratory of Architecture
(Note: the effective area in which the teaching will be carried out will be determined after the presentation of the Study Plans)
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The sidebar on the left displays the number of lessons included in schedule.
There are also these commands:
 View the schedule: allows the viewing of the weekly synoptic schedule Delete the schedule: cancels the selections made
When you have finished the entry, you can print the calendar you have made.
| Semester (Sem) | | 1 | First Semester | | 2 | Second Semester | | A | Annual course | | (1) | First Half-semester | | (2) | Second Half-semester |
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Language
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Course completely offered in italian
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Course completely offered in english
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Not available
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Note on the teaching activities
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In case of structured courses taught by more lecturers, the number of students enrolled is related to the individual lecturer module, while the students opinion of the teaching is related to the course as a whole.
The data related to the last academic years (number of students enrolled and students opinion of the teaching) have not yet been defined.
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Information on didactic, research and institutional assignments on this page are certified by the University; more information, prepared by the lecturer, are available on the personal web page and in the curriculum vitae indicated on this webpage.
| List of publications and reserach products for the year 2026 (Show all details | Hide all details) |
| Type |
Title of the Publicaiton/Product |
| Journal Articles |
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Beyond the post: Crafting influencer marketing strategies across the funnel (Show >>)(Hide <<)
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| Author/s |
Peggiani, Gloria; Lamberti, Lucio |
| Title of the review |
JOURNAL OF BUSINESS RESEARCH (ISSN: 0148-2963) |
| Volume |
207 |
| Brochure |
-- |
| Pages |
1 - 17 |
| Item link |
http://hdl.handle.net/11311/1305585 |
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| List of publications and reserach products for the year 2025 (Show all details | Hide all details) |
| Type |
Title of the Publicaiton/Product |
| Abstract in Atti di convegno |
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A neurophysiological study of media context effects on brand recall: active and passive attention in TV advertising (Show >>)(Hide <<)
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| Author/s |
Fortin, M.; Peggiani, G.; Lamberti, L. |
| Title of the book |
Proceedings of the European Marketing Academy |
| Title of the convention |
Annual EMAC Conference |
| Location of the convention |
Madrid, Spain |
| Period of the convention |
25/5/2025 - 30/5/2025 |
| Item link |
http://hdl.handle.net/11311/1301522 |
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How Verbal and Nonverbal Communication Impact Influencer Marketing Effectiveness (Show >>)(Hide <<)
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| Author/s |
Tracci, M.; Peggiani, G.; Lamberti, L. |
| Title of the book |
Exploring New Horizons in Business and Management (ISBN: 9789925628056) |
| Number of pages |
3 |
| Title of the convention |
18th Annual Conference of the EuroMed Academy of Business |
| Location of the convention |
Porto, Portogallo |
| Period of the convention |
10/9/2025 - 12/9/2025 |
| Pages |
1426 - 1428 |
| Item link |
http://hdl.handle.net/11311/1301646 |
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Influencer marketing campaigns along the funnel: A social capital theory perspective and a multiple-case study analysis (Show >>)(Hide <<)
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| Author/s |
Peggiani, Gloria; Lamberti, Lucio |
| Title of the book |
Proceedings of the European Marketing Academy |
| Number of pages |
2 |
| Title of the convention |
EMAC 2025 Spring Conference |
| Location of the convention |
Madrid, Spain |
| Period of the convention |
25/5/2025 - 30/5/2025 |
| Item link |
http://hdl.handle.net/11311/1301659 |
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| Conference proceedings |
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How Lean Marketing can improve the integration with the Supply Chain (Show >>)(Hide <<)
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| Author/s |
Franceschetto, S.; Cigolini, R.; Lamberti, L. |
| Title of the convention |
XXXIV Summer School Francesco Turco |
| Location of the convention |
Otranto |
| Title of the review |
--
|
| Pages |
1 - 7 |
| Item link |
http://hdl.handle.net/11311/1285240 |
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Influencer marketing strategies along the funnel: Conceptualization and taxonomy (Show >>)(Hide <<)
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| Author/s |
Peggiani, Gloria; Lamberti, Lucio |
| Title of the convention |
2025 AMA Winter Academic Conference |
| Location of the convention |
Phoenix, Arizona (US) |
| Title of the review |
--
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| Pages |
618 - 620 |
| Item link |
http://hdl.handle.net/11311/1288369 |
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Venturing into the metaverse: lessons learned from companies exploring virtual worlds for branding purposes (Show >>)(Hide <<)
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| Author/s |
Di PAOLO, Francesco; Di DALMAZI, Michele; Lamberti, Lucio |
| Title of the convention |
2025 AMA Winter Academic Conference |
| Location of the convention |
Phoenix, AZ |
| Title of the review |
--
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| Pages |
102 - 105 |
| Item link |
http://hdl.handle.net/11311/1284226 |
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| Journal Articles |
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A multidisciplinary approach to understanding the technology, opportunities, challenges, and implications for society of the metaverse (Show >>)(Hide <<)
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| Author/s |
Slater, Mel; Di Dalmazi, Michele; Friedman, Doron; Galissaire, Jessica; Isaac, Henri; Kobusinska, Anna; Lopez-Tarruella-Martinez, Aurelio; Lamberti, Lucio; Lucas, Jean-François; Aziz Niamut, Omar; Pan, Xueni; Prié, Yannick; Quent, Matthias; Ruiz Rodríguez, Raul; Sanchez-Vives, Maria V.; Skrzypczyński, Piotr; Steed, Anthony; Wannerberg, Petter |
| Title of the review |
FRONTIERS IN VIRTUAL REALITY (ISSN: 2673-4192) |
| Volume |
6 |
| Brochure |
-- |
| Pages |
1 - 41 |
| Item link |
http://hdl.handle.net/11311/1299966 |
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Beyond exposure: The influence of user tasks and induced presence on product placement effectiveness in virtual environments (Show >>)(Hide <<)
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| Author/s |
Mandolfo, Marco; Dalmazi, Michele Di; Paolo, Francesco Di; Lamberti, Lucio |
| Title of the review |
JOURNAL OF BUSINESS RESEARCH (ISSN: 0148-2963) |
| Volume |
197 |
| Brochure |
-- |
| Pages |
1 - 9 |
| Item link |
http://hdl.handle.net/11311/1295157 |
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Brand strategy in the metaverse: Insights from companies venturing into virtual environments (Show >>)(Hide <<)
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| Author/s |
Di Paolo, Francesco; Di Dalmazi, Michele; Lamberti, Lucio |
| Title of the review |
JOURNAL OF INNOVATION & KNOWLEDGE (ISSN: 2530-7614) |
| Volume |
10 |
| Brochure |
3 |
| Pages |
1 - 16 |
| Item link |
http://hdl.handle.net/11311/1289546 |
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Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences (Show >>)(Hide <<)
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| Author/s |
Di Dalmazi, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Alcañiz Raya, Mariano; Lamberti, Lucio |
| Title of the review |
INTERNATIONAL JOURNAL OF ADVERTISING (ISSN: 0265-0487) |
| Volume |
[Online 2025] |
| Brochure |
-- |
| Pages |
1 - 28 |
| Item link |
http://hdl.handle.net/11311/1299959 |
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Leveraging social capital for destination promotion in the metaverse: The Enoverse case (Show >>)(Hide <<)
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| Author/s |
Di Paolo, Francesco; Bettiga, Debora; Lamberti, Lucio |
| Title of the review |
TOURISM MANAGEMENT (ISSN: 0261-5177) |
| Volume |
107 |
| Brochure |
-- |
| Pages |
1 - 12 |
| Item link |
http://hdl.handle.net/11311/1275829 |
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Metaverse business transformation: four companies’ virtual experiences (Show >>)(Hide <<)
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| Author/s |
Di Paolo, Francesco; Mancuso, Ilaria; Bettiga, Debora; Lamberti, Lucio; Messeni Petruzzelli, Antonio; Panniello, Umberto |
| Title of the review |
MANAGEMENT DECISION (ISSN: 0025-1747) |
| Volume |
63 |
| Brochure |
13 |
| Pages |
349 - 371 |
| Item link |
http://hdl.handle.net/11311/1289814 |
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| List of publications and reserach products for the year 2024 (Show all details | Hide all details) |
| Type |
Title of the Publicaiton/Product |
| Contributions on scientific books |
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Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge (Show >>)(Hide <<)
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| Author/s of the contributin |
Mandolfo, Marco; van Reijmersdal, Eva A.; Di Dalmazi, Michele; Bettiga, Debora; Lamberti, Lucio |
| Title of the book |
Advances in Advertising Research XIV. European Advertising Academy (ISBN: 9783658447120; 9783658447137) |
| Author/s of the book |
Vignolles, A., Waiguny, M.K. |
| Publisher |
Springer |
| Pages |
153 - 163 |
| Item link |
http://hdl.handle.net/11311/1272377 |
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| Author/s of the contributin |
Ravazzoni, R.; Fabbi, E.; Lamberti, L.; de Camillis, R.; Pisani, C.; Pone, R.; Fulvio, F. |
| Title of the book |
Il negozio in trasformazione (ISBN: 9788894929133) |
| Author/s of the book |
R. Ravazzoni, E. Fabbi, L. Lamberti, R. de Camillis, C. Pisani, R. Pone, F. Fulvio |
| Publisher |
Confcommercio-Imprese per l'Italia |
| Pages |
1 - 240 |
| Item link |
http://hdl.handle.net/11311/1266948 |
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| Conference proceedings |
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360-degree virtual tours in destination marketing: A multi-method approach exploring the effects of presence and emotions on intention to visit (Show >>)(Hide <<)
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| Author/s |
Di DALMAZI, Michele; Mandolfo, Marco; Guixeres Provinciale, Jaime; Luis Alcañiz Raya, Mariano; Lamberti, Lucio |
| Title of the convention |
2024 AMA Winter Academic Conference |
| Location of the convention |
Tampa, Florida (US) |
| Title of the review |
--
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| Pages |
152 - 155 |
| Item link |
http://hdl.handle.net/11311/1261612 |
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Aesthetic emotions and tourism behaviours: impacts of interactive versus non-interactive virtual reality (VR) experiences (Show >>)(Hide <<)
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| Author/s |
Bettiga, D.; Mandolfo, M.; Reali, P.; Chirico, A.; Sarcinella, E. D.; Lauro, V.; Lamberti, L.; Gaggioli, A. |
| Title of the convention |
NeuroPsychoEconomics Conference |
| Location of the convention |
Milano |
| Title of the review |
--
|
| Pages |
34 |
| Item link |
http://hdl.handle.net/11311/1279648 |
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Beyond Reality: Exploring Product-Environment Congruency in Immersive Virtual Environments (Show >>)(Hide <<)
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| Author/s |
Di DALMAZI, Michele; Mandolfo, Marco; Provinciale Jaime, Guixeres; Alcañiz, Mariano; Lamberti, Lucio |
| Title of the convention |
AIRSI Conference 2024 |
| Location of the convention |
Zaragoza |
| Title of the review |
--
|
| Pages |
4 - 7 |
| Item link |
http://hdl.handle.net/11311/1272446 |
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Framing influencer marketing in the funnel: an elaboration likelihood model perspective and a research agenda (Show >>)(Hide <<)
|
| Author/s |
Peggiani, Gloria; Lamberti, Lucio |
| Title of the convention |
2024 AMA Winter Academic Conference |
| Location of the convention |
Tampa, Florida (US) |
| Title of the review |
--
|
| Pages |
607 - 608 |
| Item link |
http://hdl.handle.net/11311/1267582 |
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How information technologies can support the integration between supply chain and marketing (Show >>)(Hide <<)
|
| Author/s |
Franceschetto, S.; Cigolini, R.; Lamberti, L. |
| Title of the convention |
XXXIII Summer School Francesco Turco |
| Location of the convention |
Genova |
| Title of the review |
--
|
| Pages |
1 - 7 |
| Item link |
http://hdl.handle.net/11311/1261801 |
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Promoting rural tourism through the Metaverse: a case study (Show >>)(Hide <<)
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| Author/s |
Di Paolo, Francesco; Bettiga, Debora; Lamberti, Lucio |
| Title of the convention |
2024 AMA Winter Academic Conference |
| Location of the convention |
St. Pete Beach, FL |
| Title of the review |
--
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| Pages |
734 - 737 |
| Item link |
http://hdl.handle.net/11311/1261799 |
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| Journal Articles |
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How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age (Show >>)(Hide <<)
|
| Author/s |
Di Dalmazi, M.; Mandolfo, M.; Guixeres, J.; Alcaniz Raya, M.; Lamberti, L. |
| Title of the review |
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT (ISSN: 0959-6119) |
| Volume |
36 |
| Brochure |
11 |
| Pages |
3628 - 3650 |
| Item link |
http://hdl.handle.net/11311/1272447 |
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Now you see me. Evaluating visual and auditory brand placement disclosures in music videos (Show >>)(Hide <<)
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| Author/s |
Mandolfo, Marco; Di Dalmazi, Michele; Lamberti, Lucio |
| Title of the review |
JOURNAL OF MARKETING COMMUNICATIONS (ISSN: 1352-7266) |
| Volume |
30 |
| Brochure |
5 |
| Pages |
553 - 575 |
| Item link |
http://hdl.handle.net/11311/1225036 |
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| List of publications and reserach products for the year 2023 (Show all details | Hide all details) |
| Type |
Title of the Publicaiton/Product |
| Conference proceedings |
|
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics (Show >>)(Hide <<)
|
| Author/s |
Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano |
| Title of the convention |
Riunione Scientifica Annuale 2023 AiIG |
| Location of the convention |
Lecco, Italy |
| Title of the review |
--
|
| Pages |
1 - 19 |
| Item link |
http://hdl.handle.net/11311/1263572 |
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Examining Advertising Blindness in Metaverse: An Investigation on the Perception of Ads in Virtual Environments (Show >>)(Hide <<)
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| Author/s |
Mandolfo, M.; Di Dalmazi, M.; Di Paolo, F.; Lamberti, L. |
| Title of the convention |
Neuropsychoeconomics Conference 2023 |
| Location of the convention |
Granada, Spain |
| Title of the review |
--
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| Pages |
1 - 22 |
| Item link |
http://hdl.handle.net/11311/1246537 |
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Exploring Advertising Blindness in the Metaverse: An Empirical Investigation Using Consumer Neuroscience (Show >>)(Hide <<)
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| Author/s |
Mandolfo, Marco; Di DALMAZI, Michele; Di PAOLO, Francesco; Lamberti, Lucio |
| Title of the convention |
2023 AMA Summer Academic Conference |
| Location of the convention |
San Francisco, United States of America |
| Title of the review |
--
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| Pages |
21 - 24 |
| Item link |
http://hdl.handle.net/11311/1248238 |
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Four strategies to drive the metaverse business transformation (Show >>)(Hide <<)
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| Author/s |
Di PAOLO, Francesco; Mancuso, Ilaria; Bettiga, Debora; Lamberti, Lucio; MESSENI PETRUZZELLI, Antonio; Panniello, Umberto |
| Title of the convention |
Convegno AiIG |
| Location of the convention |
Lecco |
| Title of the review |
--
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| Pages |
1 - 36 |
| Item link |
http://hdl.handle.net/11311/1263539 |
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Immersed in Retailing Virtual Experiences: What Managers Can Learn From The Evolution Of Consumer Behavior (Show >>)(Hide <<)
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| Author/s |
Di dalmazi, M; Mandolfo, M; Lamberti, L; Noci, G |
| Title of the convention |
Riunione Scientifica Annuale 2023 AiIG |
| Location of the convention |
Lecco |
| Title of the review |
--
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| Pages |
1 - 36 |
| Item link |
http://hdl.handle.net/11311/1263601 |
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Improving the Supply Chain - Marketing interface, translating the Voice of the Customer into processes (Show >>)(Hide <<)
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| Author/s |
Franceschetto, S.; Cigolini, R.; Lamberti, L. |
| Title of the convention |
International Conference on Research in Engineering, Technology and Science (ICRETS) |
| Location of the convention |
Budapest |
| Period of the convention |
July 06-09, 2023 |
| Title of the review |
--
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| Pages |
471 - 484 |
| Item link |
http://hdl.handle.net/11311/1253201 |
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Towards immersive virtual tourism experiences: lessons learnt from applied neuroscience (Show >>)(Hide <<)
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| Author/s |
Lamberti, Lucio; Di DALMAZI, Michele; Mandolfo, Marco; Peggiani, Gloria |
| Title of the convention |
AIRSI Conference 2023 |
| Location of the convention |
Zaragoza |
| Title of the review |
--
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| Pages |
1 - 8 |
| Item link |
http://hdl.handle.net/11311/1263605 |
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| Journal Articles |
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How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments (Show >>)(Hide <<)
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| Author/s |
Mandolfo, Marco; Baisi, Francesco; Lamberti, Lucio |
| Title of the review |
BEHAVIOUR & INFORMATION TECHNOLOGY (ISSN: 0144-929X) |
| Volume |
42 |
| Brochure |
8 |
| Pages |
1216 - 1229 |
| Item link |
http://hdl.handle.net/11311/1211575 |
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| List of publications and reserach products for the year 2022 (Show all details | Hide all details) |
| Type |
Title of the Publicaiton/Product |
| Conference proceedings |
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Find me if you can. Assessing visual and auditory product placement disclosures in online music videos (Show >>)(Hide <<)
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| Author/s |
Mandolfo, M.; Di Dalmazi, M.; Lamberti, L. |
| Title of the convention |
Neuropsychoeconomics Conference 2022 |
| Location of the convention |
Lille, France |
| Title of the review |
--
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| Pages |
1 - 38 |
| Item link |
http://hdl.handle.net/11311/1224312 |
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If I feel it, I buy it. How sense of Presence can influence consumer behaviour in the Metaverse (Show >>)(Hide <<)
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| Author/s |
Di Dalmazi, M.; Di Paolo, F.; Mandolfo, M.; Lamberti, L. |
| Title of the convention |
Riunione Scientifica Annuale 2022 AiIG |
| Location of the convention |
Roma, Italy |
| Title of the review |
--
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| Pages |
1 - 27 |
| Item link |
http://hdl.handle.net/11311/1224318 |
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Measuring the experience in the metaverse: A conceptual and methodological review of consumer presence in immersive virtual environments (Show >>)(Hide <<)
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| Author/s |
Di Dalmazi, M.; Di Paolo, F.; Mandolfo, M.; Lamberti, L. |
| Title of the convention |
Neuropsychoeconomics Conference 2022 |
| Location of the convention |
Lille, France |
| Title of the review |
--
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| Pages |
1 - 8 |
| Item link |
http://hdl.handle.net/11311/1224315 |
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Product attachment: an empirical investigation of the visceral, behavioral, and reflective components (Show >>)(Hide <<)
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| Author/s |
Bettiga, D.; Mandolfo, M.; Lamberti, L. |
| Title of the convention |
Neuropsychoeconomics Conference 2022 |
| Location of the convention |
Lille, France |
| Title of the review |
--
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| Pages |
1 - 5 |
| Item link |
http://hdl.handle.net/11311/1224314 |
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Your ad is ignored. Applying consumer neuroscience to investigate advertising blindness in the metaverse (Show >>)(Hide <<)
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| Author/s |
Mandolfo, M.; Di Dalmazi, M.; Di Paolo, F.; Lamberti, L. |
| Title of the convention |
Riunione Scientifica Annuale 2022 AiIG |
| Location of the convention |
Roma, Italy |
| Title of the review |
--
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| Pages |
1 - 22 |
| Item link |
http://hdl.handle.net/11311/1224319 |
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| Journal Articles |
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Influence of Sales Promotion on Impulse Buying: A Dual Process Approach (Show >>)(Hide <<)
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| Author/s |
Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano |
| Title of the review |
JOURNAL OF PROMOTION MANAGEMENT (ISSN: 1049-6491) |
| Volume |
28 |
| Brochure |
8 |
| Pages |
1212 - 1234 |
| Item link |
http://hdl.handle.net/11311/1209571 |
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