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Information on didactic, research and institutional assignments on this page are certified by the University; more information, prepared by the lecturer, are available on the personal web page and in the curriculum vitae indicated on this webpage.
Information
LecturerBettiga Debora
QualificationFull time fixed-term researcher law 240/2010 full time
Belonging DepartmentDipartimento di Ingegneria Gestionale
Scientific-Disciplinary SectorIEGE-01/A - Business And Management Engineering
Curriculum VitaeDownload CV (69.13Kb - 02/12/2019)
OrcIDhttps://orcid.org/0000-0002-0903-5328

Contacts
Office hoursOffice hours is not available yet
E-maildebora.bettiga@polimi.it
Personal website---

Data source: RE.PUBLIC@POLIMI - Research Publications at Politecnico di Milano

List of publications and reserach products for the year 2025 (Show all details | Hide all details)
Type Title of the Publicaiton/Product
Journal Articles
Leveraging social capital for destination promotion in the metaverse: The Enoverse case (Show >>)


List of publications and reserach products for the year 2024 (Show all details | Hide all details)
Type Title of the Publicaiton/Product
Poster
Green or healthy? The health halo effect of eco-labels on consumer food choices (Show >>)
Immersive Touristic Experiences through AR: a Neurophysiological Study on Consumers (Show >>)
Contributions on scientific books
Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge (Show >>)
Conference proceedings
Aesthetic emotions and tourism behaviours: impacts of interactive versus non-interactive virtual reality (VR) experiences (Show >>)
Emotional Advertising: Leveraging Anticipated and Anticipatory Emotions to Enhance Consumer Product Repair Intentions (Show >>)
Exploring the Factors Influencing the Adoption of Wrist-Worn Wearable Devices for Well-Being Monitoring Among End Users (Show >>)
Promoting rural tourism through the Metaverse: a case study (Show >>)
The health halo of eco-labels: when green misleads (Show >>)
Virtual Reality (VR) encounters: how do they affect visitors' experiences? (Show >>)
Journal Articles
The influence of television content on advertisement: a neurophysiological study (Show >>)


List of publications and reserach products for the year 2023 (Show all details | Hide all details)
Type Title of the Publicaiton/Product
Abstract in Atti di convegno
THE CASE FOR PRODUCT REPAIR: HOW TO OFFER IT AND WHAT TO EXPECT FROM CONSUMERS (Show >>)
Contributions on scientific books
Advancing User Research in Naturalistic Gambling Environments Through Behaviour Tracking. A Pilot Study (Show >>)
Conference proceedings
Beyond clicks and impressions: enhancing advertising effectiveness measurement with attention metrics (Show >>)
Four strategies to drive the metaverse business transformation (Show >>)
Make it unforgettable: a strategic and customer-oriented perspective on the emergence of immersive technologies in the tourism (Show >>)
The case for repair: how to offer it and what to expect from consumers. (Show >>)
Transference of Product Attachment: Exploring the Dynamics of Consumers’ Relationships with Products and Brands (Show >>)
Journal Articles
Editorial: Emotions as key drivers of consumer behaviors: A multidisciplinary perspective (Show >>)


List of publications and reserach products for the year 2022 (Show all details | Hide all details)
Type Title of the Publicaiton/Product
Contributions on scientific books
Influence of Technostress on Work Engagement and Job Performance During Remote Working (Show >>)
Conference proceedings
Fix it or buy it? Exploring the emotional drivers of consumer decisions to repair a durable good (Show >>)
Influence of gamification on consumers’ cognitive, affective, and behavioral responses (Show >>)
Product attachment: an empirical investigation of the visceral, behavioral, and reflective components (Show >>)
Wearables for pervasive wellbeing monitoring: is it just about functional value? (Show >>)
Journal Articles
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach (Show >>)


List of publications and reserach products for the year 2021 (Show all details | Hide all details)
Type Title of the Publicaiton/Product
Conference proceedings
A framework for innovation contests implementation in the healthcare sector: the case of Italy. (Show >>)
Commissioning neuromarketing: what do practitioners need to consider? (Show >>)
Investigating the effect of price tag colours on cortical, cardiac and ocular responses (Show >>)
Necessity versus luxury goods: which role of anticipated emotions on purchase intention? (Show >>)
The role of anticipated pride and anticipated guilt in purchase intention towards green products (Show >>)
manifesti v. 3.9.3 / 3.9.3
Area Servizi ICT
01/05/2025